adidas Culture Credibility

Marking the arrival of a new era for the brand, in 2023, adidas originals pays homage to those that have continued to transport its iconic signifier – the Trefoil – to the forefront of culture, over and over again, with a new global brand platform: “We Gave the World an Original. You Gave Us a Thousand Back.” My job was to roll out global assets through out the European market for print, OOH and digital.